Max Siedentopf directs a brilliantly absurd promo for Glass Animals - and another Glass Animals lockdown video classic. Shot during the first lockdown of 2020, the concept cleverly uses a single vantage point and a super long zoom lens to uncover a world full of distorted clones and softcore body horror. The band's frontman Dave Bayley is rendered in 3D form and then stripped nude, bloated, twisted and rolled up to create a hallucinatory vision straight out of a Junji Ito novel.The clones are then shown taking over various Haggerston landmarks, congregating and interacting in an increasingly surreal fashion. It's typically weird and wonderful work from Siedentopf - and a timely dive into the uncanny valley.
Rob Ulitski - 17th May 2021