Lewis Cater jumps from country music promos - with his recent video for Maddie & Tae - to riotous rock visuals, with this rousing video for Shinedown. Following a night across NYC, we follow a stranger from the streets to an enigmatic venue, where Shinedown perform to a frantic audience.Showing his visual breadth and masterful knowledge of the format, Cater is just as comfortable in grungy rock clubs as he is in dazzling Nashville landscapes. "We shot this amongst the backdrop of NYC, creating a video that showcases the city’s dance, fashion and raw energy," Cater explains. "I wanted this to be a sensory overload, packed with adrenaline, sweat and a Berghain aesthetic."He's certainly achieved that and more, bringing a fresh edge to a fun concept which aligns perfectly with the music.
Rob Ulitski - 14 days ago