Dora Paphides directs a playful gothic fantasy for Ella Eyre's comeback video, featuring Tiggs Da Author.The promo for Head In The Ground features Ella in her girly bedroom - which happens to be six feet under. Up above in the Beetlejuice-style graveyard, Tiggs arrives you encourage Ella to step up from her resting place and enter the real world, reflecting the song's theme that she's ready to make up for past mistakes.Anchored by lively performances and complete commitment to the visual world - composed by production designer Sasha Hilton - it's a standout concept with confident direction from Paphides, following up from up recent co-directing outings with Harv Frost for The Last Dinner Party and Chinchilla.
Rob Ulitski - 11th Jan 2024