A goofy hippy - played by Premium Leisure's Chris Barker - sets out on a bizarre adventure, in Lawrence Pumfrey's charmingly surreal video for Ready For Forever. Traversing a strange, autumnal sort of desert - actually extremely soggy chalk pits in Cambridgeshire - this loveable character sets up a shrine and uses some very questionable voodoo to summon three bizarre dancers... and it only gets weirder from there. Radiating a charming and offbeat vibe, the concept doesn't take itself too seriously, instead revelling in the bizarre nature of life and all of its wonders.
Rob Ulitski - 27th Nov 2020