Louise De Nexon directs a hyper-vibrant, grungy promo for Californian rock band Scowl. The video for Fantasy unfolds in a nostalgic amusement arcade, where the group perform amongst neon striplights and vintage games. Whether enveloped by soft toys or rocking out with a helium balloon, vocalist Kat Moss sets the riotous pace, contrasting the laidback energy of the band. A brilliant visual with all the playfulness of vintage rock videos, and a delightfully absorbing aesthetic."The idea for the Fantasy video was to explore boredom and the child-like, mischievous ways in which we cope with it," explains Louise De Nexon. "The experience of the arcade was not meant to exclusively represent the idea of fun and innocence. Instead, we wanted to blend the line between what a place is meant to be, and what it really feels like. To achieve that dichotomy, we chose to keep the camera style very contained, prioritizing static shots or imperceptible movement."While the energy of the song and the moving lights from the machines make for very stimulating imagery, the underlying tone remains very dry."
Rob Ulitski - 6 days ago