Director Charles Gall unleashes a little bit of madness for Sports Team's latest promo, where lead singer Alex Rice becomes the hapless contestant in a sadistic game show. Welcome to 'The Game', where life's hard but you can't complain...We see Alex sitting at home, flicking through TV when he comes across a surreal gameshow, and signs up to land a guest spot. Before long, he is shaking hands with the eccentric presenter - played by veteran singer-songwriter John Otway - and enters into an increasingly unappealing set of tasks.Meanwhile, the rest of the band are among the audience, all too willing to subject Alex to demeaning and painful 'games' - including a real-life version of the board game Operation, and a ruck with the entire group dressed as animals, and finally ending up as an angel harrassed by a mob of devils.It's a vibe that perfectly suits the London-based indie-rock group, and Rice manages to amp up the charm even when getting stomped on by giant animal feet...
Rob Ulitski - 24th May 2022