Ben Brook reunites with No Rome following the video for Brother with another ambitious visual for Elevator Music (OMG) where, appropriately, the camera keeps going upwards.Brook's video is underpinned by a perpetually rising shot which takes us through derelict floors, each subtly tying into Rome’s self-reflection and linking back to themes established in previous video. Then it breaks out into a to-camera performance enhanced with collage-like FX work for the final 'OMG' section.Blended with analogue textures, uncanny NeRF setups and graphic AI experimentation, the video leans into a dystopian, near-future aesthetic, which perfectly suits the concept. "It was inspired by the old Film4 ident which repeated scenes across a similar movement," Brook explains. "It’s always great watching everything come together on the day. It was quite a small space to work within."[Production designers] Set Sisters had such a task re-dressing for all the scenes, and Sonny tweaking and re-lighting to vary across new takes meant there was a lot of moving parts. But we managed to get just enough coverage after dropping a couple more ambitious/time-consuming takes, and we definitely achieved the desired look."
Rob Ulitski - 22nd Sept 2023