Ethan & Tom direct a mesmerising promo for James Massiah, paying homage to early Noughties cable music TV network Channel U and early grime rave culture.The video for Charlie immerses viewers in the atmospheric confines of a crowded underground club, through the use of extreme close-ups and cutaways. It's both intense and off-kilter, creating a hypnotic percussive effect throughout. At it's centre, James Massiah anchors the entire concept with a performance and delivery that is punchy and assured - also captured in tight close-up.