Edem Wornoo directs a reflective new visual for Jords, featuring Kadiata and Masego, based at a very special social gathering and celebration. In the video, we follow the artists as they prepare for and attend this surreal celebration, surrounded by loved ones. The story is told through a series of symbolic moving vignettes, and celebrates the act of unapologetic self-love in the face of adversity. Incorporating ballet, luxurious dinner engagements and unusual classical art portraits - which move and perform on their own accord - this is anything but a typical video concept, and is enhanced by Ahmet Husseyin's beautiful cinematography.
Rob Ulitski - 20th May 2021