Directing duo Mathy & Fran return to music videos with a very characteristic piece for Georgia's latest pop gem: sensitive, humane and pastel-hued. And it touches on a subject that many people have faced, literally and metaphorically. In the video for Give It Up For Love, a range of characters take turns to stand upon a high diving board, and are challenged to make an all-important leap.It's a relatable moment where personal courage is required, but given a metaphorical element by it's staging, on a bright yellow platform against a pastel-pink studio background. And when the characters start to leap, they are captured in mid-air, in a state of blissful freedom.It's a simple yet powerful concept to match the sentiment at the heart of the song - letting yourself go to allow love to come in. Georgia's empathetic performance helps tie the whole project together.
Rob Ulitski - 8 months ago