Roger Spy directs a darkly thrilling promo for NXKXTA. The otherworldly video features the artist performing in an empty room whilst a nightmarish character latches onto her, unwilling to let her free from his oppressive grip. "The song and video for me were about taking back your power from a narcissist," says NXKXTA - aka Nikita Andrianova - alluding to the power struggle between the two characters on-screen. Enigmatic and unnerving, the atmospheric concept comes to life via the performances and clever direction.
Rob Ulitski - 28th Nov 2022