In the midst of an AI revolution, Isaac Crutchley achieves a huge artistic feat, in this promo for Joe Little. The 'one of a kind' music video for Say It Again features over five hundred acrylic, hand-painted frames by more than twenty different artists. Painstakingly hand-crafted, the artwork and editing style represents the many faces of an inner voice, visualising the artist's growing mental turmoil and internal conversations about the potential of a love lost.It's a striking piece of work, visually rich and diligently planned, and has a real emotional pull when watching. It's the kind of video that will only get rarer as AI tools and software become more accessible, but that makes it that more special. In addition, it harks back to Crutchley's first work for longtime friend Joe, which had a similarly ambitious, hand-crafted concept.
Rob Ulitski - 5 months ago