Freddie Wright directs a hypnotic promo for Emir Taha. The video for Kalp Çare Arar ('Looking for a remedy') represents an out of body experience, depicting Taha's discomfort and anxiety as he tries to make sense of his disordered feelings. Switching between shots of him sat outside a building and floating in a swimming pool - apathetic and struggling to keep his balance throughout - the abstract vignettes feel very much representative of the lyrics, and allow viewers to project their own ideas and thoughts onto the concept.Like a hazy, drunken night, snapshots of a memory are present, but the whole story is locked away somewhere in the subconscious.
Rob Ulitski - 8th Feb 2022