Sophie Muller directs a mesmeric performance promo for Kylie Minogue. In fact, this is Kylie, pure and simple - no distractions at all.So for Miss A Thing, we just have the glamourous disco diva, dripping in diamante, luxuriating in her domain - a black studio space. Shot by Robbie Ryan - and filmed on the vintage ikegami 79D TV cameras that were also used for the Kiss Of Life video - Muller just trusts in the sheer iconic status of her subject to prove you can remove everything else, and make a great Kylie video. In fact, distilling everything to the essentials just makes it better. Footage is layered into a hypnotic montage, with simple mirror VFX enhancing the mood, with the vintage camera adding texture. It is a characteristially Muller-esque display of confidence in its own simplicity. She knows that every so often, less is more.
Rob Ulitski - 10 months ago