Andy Mihov directs an exhilarating promo for London-based deathcore band She Must Burn. After a line-up change and a temporary hiatus, the group wanted the music video for new single Incantation to be strikingly different. The compelling concept is given an equally as exciting visual treatment, taking inspiration from films such as Francis Ford Coppola’s Dracula. Explosive in more ways than one, it's a unique and refreshing idea with plenty of memorable moments."I like trying to do unusual things when working on metal music videos." Mihov explains. "I'm a huge fan of hip hop and pop rap, and I kind of always look to that world for inspiration. For some reason, the image I had in my head was of vampires and muscle cars. It was just a scene of this ancient vampire who has survived since the days of Carthage and now roams the world in a Cadillac, kidnapping humans and breaking their spirit before making them her thralls.”"Teaming up with long-time collaborators Tom Watts, Millie Ansari, and Terry Palamara, we set off to tell this story," continues Mihov. "Terry and I developed a precise palette for each scene, in which different colours would predominate in different sections of the video. I carried a big notebook around that was earmarked for each scene – everything from composition, styling, and cinematography. Even the vampires’ robes – designed by the amazing Tia Oguri were evocative of traditional African patterns – calling to the vampire’s ancient origins."It was an incredible pleasure to work with Teta Maria, who is a London-based international performer with the Fuel Girls. She brought so much personality and attitude to the role of the Vampire. The fire scene at the end of the day was entirely her idea. I think Tom and I still growing back parts of our eyebrows."
Rob Ulitski - 27th Apr 2022