The Weeknd sings karaoke with Squid Game star HoYeon Jung, in Cliqua's transcendent promo for Out Of Time. When watching the video, viewers may be a little disconcerted at just how normal things seem to be for the most part. The artist gets ready, meets Jung at a bar and they sing karaoke together in a happy, playful set of vignettes. This is a develioping love story - with a distinct nod to Lost In Translation. Of course, things are not quite how they initially appear. The environment breaks down into a surreal, haunting otherworld. A supply of medical equipment is hidden behind the walls of the building, and what appears to be The Weeknd's hand - in its aged form, from previous video Gasoline - reaches through the void... It all ends with a cameo from Jim Carrey looking through a distorted medical instrument, reprising his role on the Weeknd's new album Dawn FM, as a DJ on the eponymous radio station.To be continued, no doubt...
Rob Ulitski - 13th Apr 2022