Avant-garde pop songstress Alissic self-directs the promo for Like, alongside husband - and lead vocalist of Bring Me The Horizon - Oliver Sykes. Existing in a space between daydreams and nightmares, the visual echoes the more surreal elements of the track, with plenty of quirky iconography to digest along the way. Logistically quite minimalist, the video pays huge attention to styling and art direction, cycling through several mindblowing creature designs and absurd costumes. A smattering of lo-fi visual effects adds an otherworldly polish to the concept, and helps tie together the aesthetic and offbeat style of the project.
Rob Ulitski - 3rd Dec 2020