Lewis Knaggs and Rob Sinclair collaborate with MØ on the turbulent visual for new single Goosebumps. "The idea was to shoot a video in the aftermath of a live show, once the crowd has left the venue," say the directors. "This post-gig no-mans-land is where we wanted it to be set - where the stories and memories of the night could come back to life."The concert footage was filmed the night before at Den Grå Hal in Copenhagen, and perfectly captures the heightened, feverish energy of a live crowd. MØ's haunting performance in the aftermath hints at an almost supernatural experience, which adds an enigmatic layer to the concept.
Rob Ulitski - 26th Nov 2021