David M Helman and Daniel Henry co-direct a wonderful video for rock band Clap Your Hand Say Yeah, celebrating the 20th anniversary of their debut album - featuring a day in the life of the manager of an LA computer repair shop, played by Eric Rahill.To the soundtrack of The Skin Of My Yellow Country Teeth, Helman and Henry take us through Rahill's character's busy working day, encountering customers and the mindboggling range of outdated electronic goods that he and his introverted co-employee are commissioned to fix.Richly detailed and layered with incident, characters and immediately recognisable outmoded tech, its a hugely engaging, entertaining narrative, brought together by Rahill's superb performance. Above all, it's cinematic in a way that music videos aspire to but rarely achieve. A great achievement by the directors."The project came together in the lead up to the 20th anniversary of Clap Your Hands Say Yeah's debut album," says David M. Helman. "This single never had a video and the band really gave Daniel and I creative freedom to run wild."Knowing that this is a signature track of that moment in time, we wanted to make sure that the story resonated and hit those nostalgia pangs. In our minds, old electronics felt like real-world portals to jump seamlessly through time so centering this story around a local computer repair shop provided us glimpses into the past through the devices that pass through the store. Following a local hero played by Eric Rahill who pulls apart and fixes these devices. "It was fun directing this one together because Daniel and I are both products of the early internet and we both had our own similar, but unique bucket of 2000s memories that we both drew from to give the video a maximalist aesthetic. "We feel like in the song there is a duality between the new and the old. And we wanted to make a celebration for the outdated, the incompatible and the base models of all things. Both human and machine."
David Knight - 4 hours ago