Adam Chitayat directs an evocative short film for Davie's All In The Family. The concept encapsulates a collection of songs and visuals reflecting the joy of finding your place and your people, and is presented through a series of rich, vibrant vignettes. The video is filtered through nostalgic memories of bygone eras and features words from the artist's own family, which help the visuals feel authentic and personal, whilst still feeling relatable to viewers. DoP Tom Atwell's cinematography is equal parts creative and sentimental, and adds a cheerful glow to the laidback imagery. Davie's performance blends seamlessly into the narrative sections, and the cast confidently maintain the illusion of real friends and family, elevating the overall impact of the concept.
Rob Ulitski - 11th Jan 2022