Jade O'Connor is back with her second promo for up-and-coming artist ELI. Oozing with gritty reversed guitar riffs, punchy bass melodies and grounding breakbeats, the track taps into the darker facets of ELI’s sound, showcasing her versatility. The video reflects that mood by placing the artist in a clandestine industrial location, performing as the camera captures her from a series of unusual angles. "I’m excited for everyone to see an edgier side to me and to see my evolution and growth as an artist,” ELI has explained. "I’ve been inspired by so many women, and more so by superheroes - Catwoman was my main influence when it came to conceptualising the visuals."DoP James Huthwaite's use of slick tracking shots and surreal high angle setups lends a dreamy, otherworldly feel to the project, which is anchored by ELI's grounded performance and O'Connor's intelligent direction.
Rob Ulitski - 11 months ago