videoSigala, Mae Muller, Caity Baser ft Stefflon Don 'Feels This Good' by Troy RoscoeTroy Roscoe directs a euphoric destination promo for Sigala, Mae Muller and Caity Baser Ft Stefflon Don.Celebrating friendship and carefree vibes against a stunning Cape Town backdrop, the video is a dazzling mixture of performance and a fun-filled concept that ties everything together. "The video provides a light narrative journey with an older couple reminiscing on the old days, playing a daring game of spin the wheel with their friends," Roscoe explains."With the spinning wheel being the centre piece of the concept and the artwork, it was only right to use a spinning rig to play on perspective. The inspiration behind this was based on the thought process ‘what feels this good’ and my result was, carelessness. Not having a care in the world and being open to spontaneity and where it can take you, i.e a spinning wheel/fate deciding the outcome of your holiday!" he continues. The performances of both the cast and the artists exude these happy-go-lucky vibes, and with Muller and Baser along for the ride in Cape Town, and an equally as impressive vignette for Stefflon Don in a sea of colourful linen, it's a breathtaking video with gorgeous cinematography from Rick Joaquim, and a strong, on-brand concept from Roscoe.
Rob Ulitski - 27th Mar 2023