
Douglas Reddan directs a dazzling comeback promo for pop star and producer MNEK. The video for Reverse!! - his first new music in seven years - finds the artist walking alone in a multi-storey parking garage, when a couple of 'thugs' decide to start a fight. Before we know it, the toxic masculinity dissolves into flamboyant choregraphy, impassioned performance and strobe-lit slow-mo. It's a powerful, unabashed visual that celebrates not only MNEK and his new music era, but the LGBT+ community as a whole. It's a spectacular comeback from one of the UK's brightest stars - and more standout work from Douglas Reddan and his team.
Rob Ulitski - 6 days ago


