Following the glamorous promo for Pearls, Sophie Muller and Theo Adams reunite with Jessie Ware, this time with Róisín Murphy along for the ride, for the Freak Me Now video - and it's a hoot. Featuring a feverish blend of disco aesthetics and hypnotic editing, the video sees the two artists in their element, bringing a sense of theatrical splendour to the performance vignettes. And by the sounds of it, as they talk about their collab below, Jessie and Róisín had lots of fun on the shoot.It's a vibrant mash-up of colour and patterns - bringing the vid for Deee-Lite's classic Groove Is In The Heart to mind - with an unabashed sense of fun and playfulness to boot.We had mad fun dressing up on the day of the video. It was fashion chaos!!“It is a huge honour to have the queen of disco, Róisín Murphy on Freak Me Now," Jessie Ware has commented. "I messaged her hoping she may think about doing a collab with me and before I knew it, she’d gone straight into the studio and recorded all her vocals for the track and sent them over to us. I have admired her work for so many years and respect her so much. To have her on one of the most fun tracks on That! Feels Good! Is amazing."I still can’t quite believe we are on a track together and have done a bonkers video together. She is graceful, she is generous, she is pioneering, she is Róisín Murphy and she is on Freak Me Now!”And Róisín Murphy has added: “Jessie is just brilliant, a super talented songwriter and an amazing singer. She’s truly beautiful but she’s also very funny and never takes herself too seriously. We’ve been talking about working together for a while. When she sent me ‘Freak Me Now’ I just adored it and felt it was perfectly right for me to be on the song."We had mad fun dressing up on the day of the video. It was fashion chaos!! Like a high class jumble sale, behind the scenes. We laughed at our ridiculousness and we were very silly all day! Just love her and loved everything about working with her.“
Rob Ulitski - 3rd Aug 2023