Griff dances with her shadow in AB/CD/CD's dynamic promo for One Night. Opening on a bustling London street, the artist notices her shadow acting out of character, untethered to natural rules, and moving to its own beat.Launching into a flurry of choreographed dance - and plenty of visual effects trickery - we follow Griff out of the streets of the city and inside, into studio setups, where the shadow is brought to life as a real character. Tapping into classic musical film territory - it's a modern updating of the 'me and my shadow' concept that has been delighting audiences since the early days of cinema - the video feels like a step up in scale for the artist, who won the Brit Award for Rising Star back in May.
Rob Ulitski - 3rd Sept 2021