Greg Barth explores the irony of growing up in the modern world, in his spectacular video for Purple Disco Machine's Fireworks. Depicted as a dance battle between Gen Z and a group of Boomers, the video alludes to many crises that face the human race today; climate change, the use of fossil fuels and overconsumption being just a few examples. And whilst the Gen Z pack start off with their own minds, fighting against these injustices, they are soon twisted and distorted into an older way of thinking - leaving a planet in the midst of destruction, exploding and crumbling as the glossy dance number comes to its crescendo. Thought-provoking work with an accessible and unique twist.
Rob Ulitski - 17th Mar 2021