
Sophie Muller and co-director Theo Adams went to Blackpool to make a rollicking promo for new pop superstar-in-the-making Meek's irresistible anthem. And the video is, to echo it's instantly iconic lyrics, f*cking fabulous. Meek is a unforgettable picture in a remarkable array of wonderful outfits as she storms through Blackpool's backstreets and onto the glittering Golden Mile - as the song breaks out in all its Queen-like glory and you realise you may be hearing it for the rest of your life.It's a rousing, empowering tour de force, with a sense of carefree optimism and joie de vivre radiating from Meek's charismatic presence. And there's some wonderful visual touches - from the singer's lady assistants on piano and sewing machine, a drag queen dance troupe and Meek riding in Cinderella's coach - on-screen for about two seconds - that make it a repeatable joy to watch. And after it's all over, Meek is off to the chip shop - still absolutely Fabulous.This delivers the message of the song to perfection: the world may be going to pot, there's hell all over the place - but that shouldn't stop you looking and feeling good. This may well already be the most important song of the year. It's certainly the most optimistic. With a video to match.
Rob Ulitski - 16 minutes ago


