Luca Grazioli and Davide Bianco direct a summery promo for Norwegian pop newcomer Joonas. Joonas is shown with friends, driving around the picturesque location, playing in the sea and posing against plenty of different backdrops. Shot around Lake Garda in Italy, the video has a nostalgic, bittersweet vibe, that matches the yearning qualities of the track. "As the song projects a theme of a nostalgic summer love that never was, I wanted the music video filmed somewhere that could reflect the same," Joonas says. "I've always been very inspired by Italy and decided to reach out to Italian directors. This led to the film being shot in Italy around Lake Garda by a full local team of creatives. It was a beautiful early summer day and through fun structured improvisation we ended on a result we all were very proud of."The music video tells a story about feeling alone even when you are together and that the many moments of happiness will eventually one day end. It's bittersweet, just like the song."
Rob Ulitski - 8 months ago