Anthony Byrne directs a heartfelt biographical promo for James Arthur's Emily. Dedicated to his future daughter - if he indeed has one, there are no plans yet apparently - the video is a raw, visceral rollercoaster through love, pregnancy and loss. Byrne brings an authentic and intimate perspective to the concept, whilst overseeing a cinematic and engaging style in the cinematography.The story of Arthur's relationship with his girlfriend, and mother of their unborn child, is given depth by the direction, and the masterly edit by Chris Roebuck - who has also been collaborating with Byrne on the new season of hit TV show Peaky Blinders.
Rob Ulitski - 26th Oct 2021