Dream Inc. directs a poignant promo for indie rock band newfamiliar.Shot within a community in Thailand inhabited by people from all over the world, the film touches on loss and companionship, and conceptually draws a parallel to the structure of the lyrics. Thematically exploring one young woman's experience with loss, the greater narrative is very much open to interpretation, and these lingering questions appear both visually and sonically.The visuals meditate on the power of community, friendship and relationships, and delicately balance a documentary-style aesthetic with lovely cinematography.
Rob Ulitski - 10th Jan 2022