Jax Jones and Fireboy DML coast along the London skyline - quite literally - in KC Locke's ambitious promo for Me and My Guitar. Soaring high above the city streets in a Bentley, we follow the artists on a celebratory lap of the airspace, intermittently switching to a high fashion performance vignette to keep things fresh. An eye-catching marriage of concept, performance and VFX, with a joyous, upbeat vibe to boot."Loved working with Jax Jones on our first collaboration together!" says KC Locke. "Bringing my style to the concept of rags to riches showing a young Jax and young Fireboy dreaming of a better life and then transitioning to a bright future. Dream big and go make it happen is the motto. "Really enjoyed pushing the rules on this one. Having a Bentley fly over London was a logistical challenge between the car being lifted high in the air by a crane and having the artists sat on the floating car safely. Really happy with the results and big love to the whole team."