Jean-Vital Joliat directs a heartrending portrait of dementia in his promo for DE.VILLE. In the video for Water, a woman is shown looking after her husband with a range of day-to-day tasks, when he suddenly has a moment of lucidity. "I wanted to deal with the theme of dementia in a frontal and poetic way that brought me as close as possible to the documentary style," says Joliat. "The music sung in Arabic is a real poem and sounds like a tribute."The minimalist staging and cinematography allows the performances to breathe, exploring the intimate nature of their relationship and the sacrifices that are made in the name of love. Rich textures and a focus on bathing and water in general reflect the title of the track, whilst alluding to the fluid nature of our bodies and minds.
Rob Ulitski - 1st July 2022