London meets Tanzania in Marcello Orlando and Gian Luca Catalfamoa's vibrant promo for Singeli artist DJ Travella. Shot on 16mm, the video for London Jomon Beat follows Travella in the lead-up to his gig at Colour Factory in London, where he shares the bill with reggaeton powerhouse Rosa Pistola. While the focus stays on Travella as he wanders the East End, and supplies a voice-over over the track, the film finishes with a glimpse of the night’s buzz as he finally arrives at the venue, ready to bring authentic Tanzanian dance music to the North side of the globe.Shot during the filming of the documentary A Day for Everything, the hybrid of music video and documentary styles gives viewers an insight to Travella and life on the road, in a quick-cut and highly absorbing way. For Travella and many others from the Global South, moving through the world isn’t just about travel; it’s about overcoming barriers restricting access to opportunities others take for granted. This music video hints at the doc’s deeper dive into these issues, setting the stage for conversations about mobility, inequality, and global creativity.
Rob Ulitski - 5 months ago