Jake Erland directs a vibrant performance promo for Joy Crookes. Opening in a deep red room, the video features a captivating showcase of Crookes' performance skills, encapsulated in mini vignettes adorned with minimalist art direction. Overlaid with lyrics for Vince Staples' featured section, the video employs a balanced use of colour, camera movement and beauty lighting to create a laidback yet completely absorbing aesthetic. Brilliant work across the board, and a rousing comeback for the London-based artist.
Rob Ulitski - 3 months ago