Quentin Deronzier directs an extraordinary promo for The Weeknd, to tie-in with his official track for Avatar: The Way of Water. The cinematic visual was completely shot and post-produced between Thailand and LA, using no footage at all from the James Cameron's record-breaking movie - which makes this even more of an impressive feat. The world of Avatar is brought to life through fascinating cinematography, action-packed vignettes and stunning, effervescent lighting, resulting in environments as otherworldly as those in the film. Completely breathtaking and trippy throughout, it's a beautiful complement to the music.
Rob Ulitski - 27th Jan 2023