Big Zuu and Mae Muller reflect on their creative journeys in the uplifting video for I Did It, directed by Kelvin Jones. Featuring real friends and family, the video is a celebration of how far the charismatic pair of artists have come in the face of adversity, and how their relationships have helped get them to where they are today. Intercutting doc-style portraits with laidback performance vignettes inside an opulent venue, the lowkey concept combines top-notch production values with a sense of authenticity and realism. It's excellent work that leaves a lasting impression."We wanted to portray and involve everyone in the video that inspired Zuu and Mae - all inspired by the term 'Give them their flowers'," explains Kelvin Jones. "This video is a step towards the image I want to maintain and expand upon when it comes to my visual content compared to my other pieces. Very proud of this video. Love to everyone who came through and got involved."
Rob Ulitski - 23rd July 2021