Architects perform against the backdrop of a burning forest, in Jeb Hardwick's haunting promo for Black Lungs. Embracing the heavier direction of their sound cemented in the recent video for Animals, the riotous visual jumps between a frenetic performance setup and an eerie narrative, where a family of effervescent apparitions live out a repetitively mundane routine. The choked-up forest and spooky cabin location heighten the atmosphere of the piece, paying homage to the video game Silent Hill, whilst the subtle visual effects create a discomforting tension as the band undergo their own supernatural transformations.
Rob Ulitski - 7th Dec 2020