Daniel McKee directs an evocative no-budget promo for Gentlegentle, showcasing glitchy analog techniques. The video for Shine was achieved through the use of lots of old equipment and cabling the director sourced from eBay. The setup allowed the image to be manipulated by hand in real-time, and adds to the experimental, retrofuturistic aesthetic of the project. Blending home video and footage shot especially for the concept, the video is almost otherworldly in its presentation, a rousing journey into a place that seems familiar but strangely out of place.