Dir. Lx directs a stirring promo for Stormzy's This Is What I Mean. Filmed on the night of his album launch party, the video boasts a number of big-name collaborators, including Amaarae, Black Sherif, Jacob Collier, Ms Banks and Storry. Mobile phone footage of the event is cut together with enigmatic studio setups, creating an explosive, slick aesthetic that mixes raw energy with polished vibes, resulting in one of Stormzy's best videos to date.
Rob Ulitski - 28th Nov 2022