A family day out at the beach and a rock band on an airplane meet in a shocking but awe-inspiring way, in The Reids' ambitious promo for South London experimental rock band Legss. The video for Daddy There's Sand In The Sandwiches is a tour de force of creativity, and despite the budget limitations presents an exciting, character-led narrative with moments of poignancy and introspection. To say much more would give it away, but the textural, monchromatic style and VFX flair create a unique aesthetic reminiscent of midcentury cinema, and the brother directing team's dedication to the concept helps bring to life something that far exceeds the budget. With the plane interiors filmed on a vintage VC-10 aircraft at Brooklands Museum, this is really impressive work to follow up The Reids' fine brace of recent videos with Mura Masa.
Rob Ulitski - 24th July 2023