A chicken mascot dreams of a free-range life in Humans' video for Kawala.Repeating the same routine day-to-day, the hapless worker - brilliantly played by Sy Thomas - is harrassed by the public and his colleagues as he tries his best to make it through each day. Cooped up inside the small shop, he cannot get a break - until a fist fight takes him over the edge. Sprinting through woodland with the contents of the till and some leftover flyers, our 'chicken' is finally free to live life on his own terms. Providing a funny yet poignant take on cruelty within the fast food industry, the visual draws many parallels between life as a minimum wage worker and the treatment of livestock. Simple yet effective, with a great performance by Thomas, the concept is a lighter take on an important conversation, and a great visual representation of the lyrics.
Rob Ulitski - 28th Feb 2020