Sarah Piantadosi directs an uninhibited retro-tinged performance promo for London-based Irish alternative artist and poet Sinead O'Brien. The video acts as a live showcase for O'Brien and her band, shining a spotlight on her unique performance style and live show. Piantadosi encourages a charismatic performance from O'Brien, with excellent work from DoP Sam Hooper as she stalks London's night-time streets.The bright highlights and gritty textures, and the enthusiastic coupling of the denizens of the nightclub where they are playing, hark back to videos of the 80s, and the entire concept has a very underground, almost Jarman-eque feel. High praise indeed.

Nick Denisov directs a trippy promo for EXP3. Denisov - who is London-based with Russian roots - created the video for ФАry in collaboration with EXP3, in response to Moscow's nationwide TV propaganda. Feeling the need to speak out, the director and artist have created something haunting and demonic, questioning the validity of the news cycle, and what is beyond the TV screen that viewers worldwide tune into on a daily basis. Inspired by TV Shots, a series by photographer Harry Gruyaert, all of the footage was reshot with the use of an old cathodic screen, that altered the outgoing image, blurred and distorted it. Stirring and timely, the video encourages viewers to take their thoughts into their own hands, and to resist media brainwashing.

Dan Streit directs the new promo for Joji's Glimpse Of Us, highlighting the absurdity and misery of overly-masculine posturing. The grimy concept is packed full of questionable activities, including property destruction, setting off fireworks, public urination, and causing general chaos. Shot in a loose, DIY manner, the visuals feel characteristic of footage shared on social media, with a distinctively lo-fi feel and air of barely concealed anger.This is a brilliantly grim satire on a nihilistic, Incel-driven mentality - Jackass-style behaviour gone dark and run amok. The contrast between the chilling ballad and these riotous vignettes imbues the concept with a sense of melancholy and isolation. And Streit also has the heart and vision to reveal the self-destructive impact of the bravado.

BINA has a bizarre out-of-body experience in niyadre's thought-provoking promo for Do Not Disturb. The immersive promo sees the artist walking through a manicured forest environment, bumping into different versions of herself in an increasingly abnormal sequence of events. This leads to her stealing a bike and watching her clones dance by a lake at sundown - definitely not your average day out. The warm, summery cinematography and classic Kodak film grade add a layer of polish to the concept, whilst the themes of mental health and our connection to the different versions of ourselves adds a poignant flourish.

After finding a bag of money in the forest, Rodney Chrome's destiny becomes set in stone, in Zac Dov Wiesel's vivacious promo for To The Money. The video is bookended by a man telling Chrome's backstory to his granddaughter at bedtime, and the journey between those two points is a dazzling, flamboyant affair. It paints a kinetically fast-paced and entertaining picture of the popstar's journey from street hustler to corporate CEO. Part-superhero, part-dance diva, Chrome's magnetic personality shines in every frame of the video, and Wiesel's eye for hypnotic, conceptual vignettes creates really fabulous visual.

Director trio Bleu Desert create an unsettling and controversial promo for French rap group S-Crew. The immersive concept follows a police car during a night-time patrol in Paris, cleverly shot using only interior and exterior car mounts, depicts the BAC (Anti-Criminality Brigade of the National Police) antagonising and abusing various people on the street - and planting evidence on their targets.The latter part of the clip sees the payback - the vehicle is vehicle commandeered by the S-Crew themselves, who take it on their own tour of the neighbourhood - and building to a fiery climax. Shot on 35mm to give the video a raw, cinematic aesthetic, this stirring and thought-provoking video is a must-watch introduction to an exciting new directing collective.

Lava La Rue heads out for a trippy night out in London with her friends, in Paul Herrmann's absorbing video for the blissful High Fidelity.The Berlin-based director creates a colourful, soulful mood, populated by a riveting cast of supporting characters, that is both super-cool and super-lovely. And that is very much in keeping with the style and vibe of Lava and her associate artists in the Nine8 Collective in the past few years.There's even a sweet cameo by fellow Nine8 creative Biig Piig, sultrily appearing on TV screens during the course of this memorable, mesmerizing evening.

Edoard Le Scouarnec interprets Chalie Winston's pop-critique of technology's impact on human behaviour as a spiral of tech-chaos, in his imaginative video for Algorithm.As Winston sings 'I'll be your algorithm', a serene domestic scene between the singer and the female lead moving through a series of rotations, each one becoming more glitchy and broken. Winston's figure duplicates becoming a separate entity within this world, which repeats the same routine, and camera motion, with elements increasingly like a video game. Winston becomes omnipresent, but ignored by his partner. This increasingly busy setting is beset with disfunction.Le Scouarnec orchestrates the complicated choreography of the piece using motion control camera moves and elements of animation and VFX, to bring Winston's performance and the concept together with great skill."The idea here [was] to have Charlie incarnating the algorithm - so his girlfriend is in a relationship with the algorithm," says Le Scouarnec. "I [did not] want to show any visual material linked to social media. To me the interesting angle was to show the negative of the algorithm through the prism of the couple."Her man seems to forsee her needs. But slowly it seems not that natural. He starts to blink subtly. I also want[ed] to show that the algorithm always gives us what we want, [but] it can lead to monotony and loss of bearings."So the ideal life goes on... It is more and more monotone. Everyday life scenes are repeated. Charlie becomes more and more present. He duplicates himself in the shots. Until he takes more and more space. We can see the actors in the background performing the same dinner scene several times. They speak less and less..."Charlie is a witness of his own life scenes. Objects begin to flash, the frame is more and more saturated by the multiplicity of the scenes of the couple. Until the break of the song. In a glitch, everything disappears and is transposed to a full 3D universe where many Charlies are floating in the sky. We come back to reality when the woman is getting her head out of her phone."