Jay Green takes us away from the dancefloor and into the nightclub toilets in his innovative promo for EYK.The video for Paper Aeroplanes was shot completely on an iPhone, giving Green the chance to capture some unusual angles and provide the foundation images for some intriguing VFX trickery. VFX artist Zach Beech took the 3D scanned environments (NeRFs) captured on set and built them in Unreal Engine, to allow Green and the creative team the opportunity to move around the location in unique ways that would be near impossible - not to mention time consuming - if done on set. Overall, the resulting video is a hypnotic fever dream, that feels contemporary and euphoric, much like the accompanying music track.
Rob Ulitski - 9th Aug 2023