Omah Lay 'Artificial Happiness' by NWSPK
Promonews - 6th Nov 2026
Creative studio NWSPK - Glen Travis and Sam Hooper - return to music videos with a stylish visual for Nigerian singer Omah Lay.
The video for Artificial Happiness reflects the songtitle by bringing a sculpture of a tree into a bare studio space - the tree and the dancers around it represent Lay's culture and background. Â
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Credits
Production/Creative
- Director
- NWSPK
- Producer
- Nahal Ashrafi
- Creative Director
- Omah Lay
- Production Company
- C
- Executive Producer
- Kadri Mahmoud
- Production Manager
- Azeen Porssa
- 1st AD
- Billy French
- 2nd AD
- Oscar Maher
- Production Assistant
- Louis Jones
- Runners
- Phoo Maung, Andrew Lin
Camera
- Director of Photography
- Sam Hooper
- 1st AC
- Stephen Ofori
- 2nd AC
- Lauren Heilanen
- Camera Trainee
- Kyan Kozak
- DIT
- John Boyd
- Projection
- Kris at Ambien
Lighting/Grip
- Gaffer
- Kristof Szentgyorgyvary
- Grip
- Adrian Greenfield
- Rigger
- Alex Poulter
- Sparks
- Francisco Alves Duque, Remmi E Valja
Art
- Set Assists
- Isaac Stephens, Toby Maher, Naomi Feld, Djuna O Neil, Ethan West, Ayman Ville, Luca D’Praser Corp
Wardrobe
- Stylist
- Violetta
- Make-up (Cast)
- Dasha Taivas
- Cast MUA Asst
- Lally Mudrak
- Hair Painter
- Athena Paginton
- Hair Painter Asst
- Mariia Usanova
Choreography
- Movement Director
- Ricky Labib
- Movement Director
- Mira Jebari
Casting
- Dancers
- Ariel-David Nyandoro, Leo Clarke, Martell Munroe, Henry, Lolu
Editorial
- Editor
- NWSPK
- Editor
- Glen Travis
VFX
- VFX Company
- A
Agent
- Director's Representation
- LR
Commission
- Commissioner
- CTD Intl for Warner Music
Misc
- Grooming
- Viv Vana
- Set design
- Hara Spyrou
- Camera Rental Company
- Emmyland
Promonews - 6th Nov 2026