Alexander Wolfe 'The Toughening' by Joe Dixon
Promonews - 22nd Oct 2025
Joe Dixon directs an intriguing portrait for singer-songwriter Alexander Wolfe, of a boy on the cusp of manhood, intercut with footage of his younger self.
"This is the first of two videos I've made of Alex's latest album.Everythinglessness," says Dixon. "The album is a very timely exploration of masculinity and this song particularly stands out as a reflection of a young boy wrestling with his father’s rigid ideals [of] 'man up, don’t show weakness'.
"Alex had shot a bunch of footage four years ago with a very talented kid Malin Edmondson. When it came to working out an idea for this video we decided it would be great to get Mal back and have him playing the lead character. We filmed him in the same South London locations as that they had originally, following closely the narrative contained in Alex's lyrics.
"To have the opportunity to create a back and forth between a character across so many years isn't something that comes along very often and I love that aspect of the film. It helped us to capture that sense of self reflection that we all go through at moments of crisis.
"Mal was very humble and intuitive, it didn't take much to get him into the right headspace. For a young man to be able to show such a full range of emotions and carry a film in the way he does here is quite amazing. Plus the dude can dance!
"This was a real passion project, I borrowed a friend's camera, grabbed a couple of old Nikon 35mm lens' and shot it myself on drab and drizzly Sunday. I cut and graded it myself too for good measure. It's a simple film but I'm really proud of it."
Promonews - 22nd Oct 2025
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Credits
Production/Creative
- Director
- Joe Dixon
- Producer
- Alex Wolfe
- Production Company
- Dark Energy Films
Camera
- Director of Photography
- Joe Dixon
- 2nd Unit Photography (the Original Footage)
- Jon Bilborough
Casting
- Lead actor
- Malin Edmonton
Editorial
- Editor
- Joe Dixon
Agent
- Director's Representation
- Dark Energy
Promonews - 22nd Oct 2025