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Mechatok ft Isabella Lovestory 'She’s A Director' by Sinclair

Promonews - 14th Aug 2025

Paris-based Australian director Sinclair directs a white-syc performance video for electronic artist Mechatok's team-up with pop diva Isabella Lovestory. 

Inspired by the vibrant aesthetics of 2010s J-Pop, the sleek and dynamic video for She's A Director splits in two spaces with Isabella messing with the band through the power or telekinesis, adopting bottles full of coloured liquid and a panda plushy as her voodoo objects. 

The video blends nostalgic references - harking as far back to the dawn of the music video age - with contemporary style, showcasing Sinclair’s talent for bold visual storytelling, and following on from notable work this year for Adéla, Dorian Electra and Charlotte Plank.

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Promonews - 14th Aug 2025

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Credits

Production/Creative

Director
Sinclair
Co-Director
Isabella Lovestory
Producer
Millie O'Brien
Production Company
Executive Producer
Amber Felix
Production Manager
Peggy Digioia
1st AD
Joe Mulvihill
Head of Music Video
Rik Green
Production Assistant
Aja Abrahams
Runners
Slater Stewart, Ronan Nguyen

Camera

Director of Photography
Vitalii Akimov
Camera Assistant
Eddie Suthers
DIT & Edit Assistant
Alyona Baranoff

Lighting/Grip

Gaffer
Ken Liew
Sparks
Ben Alder, Viola Wyszynska

Art

Production designer
Flo Webb
Art Department Assistants
Tolkien Evans, Nadia Afif

Wardrobe

Stylist
Meja Taserud
Hair
Ash Hill
Make-up
Tom Easto
Styling Assistant
Roxy Barrow

Editorial

Editor
Isabella Lovestory, Kima Hibbert, Mechatok

Grading

Colourist
Fraser Twitchett
Colour Producer
Franky Chadwick
Colour grade company
Okay Studio

Agent

Director's Representation

Commission

Commissioner
Caroline Waxse
Label
Young Recordings

Other credits

Special Thanks

Avenues, Tom Furse

Promonews - 14th Aug 2025

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