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Sherelle 'Freaky' by Ashley Rommelrath

Promonews - 23rd May 2025

Ashley Rommelrath helms a gripping club-set video for DJ producer Sherelle, where two strangers find each other on the dancefloor to the soundtrack of the euphoric Freaky.

"It unfolds entirely within the visceral and energy of a warehouse rave," says producer Liam Wallace-Cook. "Jed Darlington Robert's cinematography pulls strong inspiration from 90's and 00's dance music videos, and director Ashley's visceral and energetic approach perfectly chronicles the free-spirited energy of rave culture as we witness two strangers connecting over the course of a night out.

"Alongside this video we also shot 9x visualisers in the same day, piggy-backing the main unit the visualisers provide a fly on the wall perspective of the night, showcasing stories of other characters witnessed throughout the music video, creating a fully fledged world within the club."

Promonews - 23rd May 2025

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Credits

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Production/Creative

Director
Ashley Rommelrath
Producer
Liam Wallace-Cook
Production Company
1st AD
Danny Rumbleow

Camera

Director of Photography
Jed Darlington-Roberts
2nd AC
Cam Sealby

Lighting/Grip

Gaffer
Ken Liew

Art

Art Director
Lea Otovic

Choreography

Movement Director
Hannah Mason

Editorial

Editor
Ashley Rommelrath

Grading

Colour Producer
Oliver Whitworth
Colourist
Mackenzie Taylor
Colour grade company
Electirc Theatre Collective

Commission

Commissioner
Lisa O'callaghan

Promonews - 23rd May 2025

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