Sherelle 'Freaky' by Ashley Rommelrath
Promonews - 23rd May 2025
Ashley Rommelrath helms a gripping club-set video for DJ producer Sherelle, where two strangers find each other on the dancefloor to the soundtrack of the euphoric Freaky.
"It unfolds entirely within the visceral and energy of a warehouse rave," says producer Liam Wallace-Cook. "Jed Darlington Roberts' cinematography pulls strong inspiration from 90's and 00's dance music videos, and director Ashley's visceral and energetic approach perfectly chronicles the free-spirited energy of rave culture as we witness two strangers connecting over the course of a night out.
"Alongside this video we also shot 9x visualisers in the same day, piggy-backing the main unit. The visualisers provide a fly on the wall perspective of the night, showcasing stories of other characters witnessed throughout the music video, creating a fully-fledged world within the club."
Promonews - 23rd May 2025
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Credits
Production/Creative
- Director
- Ashley Rommelrath
- Producer
- Liam Wallace-Cook
- Production Company
- BF
- 1st AD
- Danny Rumbleow
Camera
- Director of Photography
- Jed Darlington-Roberts
- 2nd AC
- Cam Sealby
Lighting/Grip
- Gaffer
- Ken Liew
Art
- Art Director
- Lea Otovic
Choreography
- Movement Director
- Hannah Mason
Editorial
- Editor
- Ashley Rommelrath
Grading
- Colour Producer
- Oliver Whitworth
- Colourist
- Mackenzie Taylor
- Colour grade company
- EC
Commission
- Commissioner
- Lisa O'callaghan
Promonews - 23rd May 2025