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Jianbo 'Cradle 2 The Sky' by Alexandre Do

Promonews - 2nd May 2025

In Alexandre Do's video Jianbo and Skydaddy spend the day like you'd expect from two aristocrats from the 18th Century: getting their portrait painted, hunting game and arguing about which country to colonize next.

Filmed at Shuttleworth House in Bedfordshire, Alexandre Do stresses the juxtaposition between the grand, period setting and the message in Cradle 2 The Sky, bringing the two together via the classically-influenced music track behind Jianbo's rap performance - with Skydaddy backing up on guitar. 

"What ultimately inspired this video was that grindset culture that many of us adopt," says Do. "The idea that we can't possibly succeed in this day and age without grinding 24/7 towards a goal that constantly shifts further and further away. [Where] 'making it" is an illusion."

Promonews - 2nd May 2025

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Credits

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Production/Creative

Director
Alexandre Do
Producer
Daniel Coen
Production Company
Torriano Entertainment Group
Executive Producer
Billy King
1st AD
Ben Plimley

Camera

Director of Photography
Billy Abbott
Focus Puller
Etai Shomri
2nd AC
Josh Wooster
Steadicam
Austin J Phillips

Lighting/Grip

Gaffer
Stephen Allwright
Sparks
Elia Longo, Joe Savage

Art

Production designer
Amy Conjaerts

Wardrobe

Wardrobe
Eboly Lynn

Editorial

Editor
Ben Cowan
Editing company

Grading

Colourist
Francis Qureshi
Colour grade company
Wild Island Films

Commission

Label
Eastern Margins

Promonews - 2nd May 2025

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