Jianbo 'Cradle 2 The Sky' by Alexandre Do
Promonews - 2nd May 2025
In Alexandre Do's video Jianbo and Skydaddy spend the day like you'd expect from two aristocrats from the 18th Century: getting their portrait painted, hunting game and arguing about which country to colonize next.
Filmed at Shuttleworth House in Bedfordshire, Alexandre Do stresses the juxtaposition between the grand, period setting and the message in Cradle 2 The Sky, bringing the two together via the classically-influenced music track behind Jianbo's rap performance - with Skydaddy backing up on guitar.
"What ultimately inspired this video was that grindset culture that many of us adopt," says Do. "The idea that we can't possibly succeed in this day and age without grinding 24/7 towards a goal that constantly shifts further and further away. [Where] 'making it" is an illusion."
Promonews - 2nd May 2025
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Credits
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Production/Creative
- Director
- Alexandre Do
- Producer
- Daniel Coen
- Production Company
- Torriano Entertainment Group
- Executive Producer
- Billy King
- 1st AD
- Ben Plimley
Camera
- Director of Photography
- Billy Abbott
- Focus Puller
- Etai Shomri
- 2nd AC
- Josh Wooster
- Steadicam
- Austin J Phillips
Lighting/Grip
- Gaffer
- Stephen Allwright
- Sparks
- Elia Longo, Joe Savage
Art
- Production designer
- Amy Conjaerts
Wardrobe
- Wardrobe
- Eboly Lynn
Editorial
- Editor
- Ben Cowan
- Editing company
- TQ
Grading
- Colourist
- Francis Qureshi
- Colour grade company
- Wild Island Films
Commission
- Label
- Eastern Margins
Promonews - 2nd May 2025