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Bones UK 'SOFT' by William Kennedy & Edmund Fraser

Promonews - 4th Oct 2024

William Kennedy has collaborated with photographer/director Edmund Fraser on a collection of visualizers for rock duo Bones UK’s debut album SOFT, using 3D body imaging and a multi-camera rig as a recurring motif, resulting in a striking tableau of work.

Kennedy worked with vocalist/guitarist Rosie Bones on the concept, utilizing the Camden Town band's predeliction for bold styling to create dynamic action scenes that appear to be plucked from medieval and mythological tales. The range of creativity is spread across four full-length visualizers for Bikinis, Knee Deep, Fix and Me, plus social cutdowns.

“Working on Bones UK campaign with co-director Edmund was a blast from start to finish," says Kennedy. "We wanted these visualisers to feel like dynamic neoclassical paintings, with a wry sense of humour.

"The band, Rosie and Carmen, are all for playing and distorting rock and roll conventions and expectations, so we couldn’t wait to play around in the environment. And Beau Tiger Rae, our stylist, also went to town on this project and gathered the phenomenal looks - they really smashed it out of the park.

"We ran a hybrid stills and video shoot, with a 60 camera rig positioned in an 180 degree arc around Rosie and Carmen in the studio. The cameras fired simultaneously, capturing reference images from which we built the photorealistic 3D models in post production.

"On the day, Edmund and I split responsibilities on set, using our personal expertise to divide and conquer. It was a seamless, super-fun shoot and the whole team was brilliant.

"After shooting, we worked on the cinematic camera moves in Unreal Engine with our post artist Christie Lau. It was so much fun seeing the visuals rendered for the first team, and manually directing the camera to create movement after the shoot, it was really exciting to experiment with.”

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Promonews - 4th Oct 2024

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Credits

Production/Creative

Director
William Kennedy
Director
Edmund Fraser
Producer
Sachin Chande
Production Company
Executive Producer
Eleri Evans
1st AD
Samira
2nd AD
Yaz Evans
Runner
Nancy Moule

Lighting/Grip

Spark
Elio Ruscetta

Art

Production designer
Syd Harmony

Wardrobe

Stylist
Beau Tiger Rae
Hair & Make-up
Georgia Hope

Editorial

Editor
Alvaro Del Val
Editing company
Cabin Edit
Sound design
Stuart Welch
Sound
Barking Owl

Promonews - 4th Oct 2024

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