Stefano Bertelli directs a paper-based stop-motion promo for British family musical group The Marsh Family. 

The hand-crafted visual for Cool Kid, created by Italian stop-motion specialists SeenFilm, shows The Marsh Family in a bright yellow bus, driving through school hallways and buildings. In step with the message of the song, we see bullies and show-offs exposed, as their efforts to seek attention or mock others fall short.

“Working on this video with The Marsh Family has been incredibly exciting," says Stefano Bertelli at SeenFilm.

"We've made many videos using paper as a medium but, in this case, the meaning of the song and its style gave us the opportunity to create a music video that feels more like a short TV series with scenes that, although brief, evoke the atmosphere of a film. We couldn't help but smile as we brought them to life.

"We used stop-motion animation for this project. After finalizing the narrative, we began building paper models one by one, capturing each individual frame. It's a 100% handmade effort. Enjoy watching!”