Dutch Criminal Record 'Now Or Never' by Harry Tomlin
Promonews - 25th June 2024
Dutch Criminal Record team up again with director Harry Tomlin, diving from bright colourful performance to a surreal world of kaleidoscopes and lens warps.
Launching the first single from their upcoming album Novium, the band brings us this fun, vibrant catchy piece.
Tomlin explains that he wanted the first half to be an ode to old television performances - MTV, Top of the Pops, Abba, Queen - which allowed them to have fun with framing and lean into the bands personality. This creates a stronger contrast with the second half of the video which he explains was mostly done in-camera by DoP Ed Swift, who was keen to try out these modified lenses and felt this was the perfect opportunity to do so.
The momentum of the track and the endearing, goofy personality of the band is woven together with Rebecca Quinn's energic editing. But Tomlin explains that the visuals really came alive with Adam Mears' colour grade. "We wanted to go for a saturated, retro television look and Adam really delivered," he says. "He was able to create such a striking style and tie everything together."
Promonews - 25th June 2024
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Credits
Featured here in the credits?
Production/Creative
- Director
- HT
- Producer
- Tyler Parker
- Producer
- Meghan O’loughlin
- Production Company
- Random Think Studio
- 1st AD
- Micheal Roe
Camera
- Director of Photography
- Ed Swift
- Focus Puller
- Nat Rowbotham
- 2nd AC
- Billy Haverson
Art
- Production designer
- Em Leggett
- Suzanna Easton
Wardrobe
- Stylist
- Filippo Sandini
Editorial
- Editor
- Rebecca Quinn
- Editing company
- Work Editorial
- Edit Producer
- Martha Smedley
- Title Design By Laina Deene
Grading
- Colour Producer
- Hannah George
- Colourist
- Adam Mears
- Colour grade company
- No.8
Promonews - 25th June 2024