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Dutch Criminal Record 'Now Or Never' by Harry Tomlin

Promonews - 25th June 2024

Dutch Criminal Record team up again with director Harry Tomlin, diving from bright colourful performance to a surreal world of kaleidoscopes and lens warps.

Launching the first single from their upcoming album Novium, the band brings us this fun, vibrant catchy piece.

Tomlin explains that he wanted the first half to be an ode to old television performances - MTV, Top of the Pops, Abba, Queen - which allowed them to have fun with framing and lean into the bands personality. This creates a stronger contrast with the second half of the video which he explains was mostly done in-camera by DoP Ed Swift, who was keen to try out these modified lenses and felt this was the perfect opportunity to do so.

The momentum of the track and the endearing, goofy personality of the band is woven together with Rebecca Quinn's energic editing. But Tomlin explains that the visuals really came alive with Adam Mears' colour grade. "We wanted to go for a saturated, retro television look and Adam really delivered," he says. "He was able to create such a striking style and tie everything together." 

Promonews - 25th June 2024

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Credits

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Production/Creative

Director
Producer
Tyler Parker
Producer
Meghan O’loughlin
Production Company
Random Think Studio
1st AD
Micheal Roe

Camera

Director of Photography
Ed Swift
Focus Puller
Nat Rowbotham
2nd AC
Billy Haverson

Art

Production designer
Em Leggett
Suzanna Easton

Wardrobe

Stylist
Filippo Sandini

Editorial

Editor
Rebecca Quinn
Editing company
Work Editorial
Edit Producer
Martha Smedley
Title Design By Laina Deene

Grading

Colour Producer
Hannah George
Colourist
Adam Mears
Colour grade company
No.8

Promonews - 25th June 2024

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